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Founders only work and wellness club
Vision beyond NYC, investment, membership, and events
Last week we soft launched our community investment round for Founders House, a work and wellness club built just for founders.
The response surprised us.
Within hours, we were halfway to our initial fundraising target. But there were still questions: about international investing, when we're coming to SF, and more. A few people we hadn't heard from in years reached out just to say they'd been waiting for something like this.
It made us realize we haven't shown you where this is actually going. The space is just the starting point. This email is the full picture, and an invitation to join.
What we're building
It's 2pm and you're stuck on a task. You step away from your desk, walk to the cold plunge, and drop into 40-degree water.
Three minutes later, the answer's obvious. You dry off and get back to it.
Founders House is designed around how people were actually meant to function. Movement throughout the day. Not eight hours frozen in a chair.

Community. Weekly firesides, investor mixers, curated workshops, and spontaneous conversations.
Recovery. Sauna, cold plunges, yoga, breathwork, and wellness programming.
Work. Library-quiet desks, private phone booths, podcast studio, and quiet zones where you can actually think.
Founders want this. They've been piecing it together on their own. A coworking space here, a gym there, a Slack group, a networking happy hour. None of it was built for them.
What our founding members are saying
Kimi cofounded Sam's List with Sam Parr. $30k in her first month, entirely organic.
"I'm in a couple of virtual founder groups but looking for those IRL connections. My productivity is much higher in my neighborhood coworking spot, so I'd love to stay in the groove with a dedicated spot to go to each week."
Mehdi just closed his pre-seed for RealAnalytica and landed on an RFI for a billion-dollar company. He's been shopping for a new coworking space.
"Working these 100+ hour weeks makes me neglect wellness, and I've been trying to focus on it to keep the machine that is me running. I want to meet other founders in a coworking space that actually incentivizes that."
They're not looking for a networking event. They want a place to keep building without burning out.
Where we're going
New York is the first. By 2030, the plan is 5 cities: we have our eyes set on SF, Austin, Miami, LA. SF already has 5,000+ in the community. We've hosted events in Austin, Miami, and LA.
Founders Common started as a Tuesday run in Manhattan. Now it's 16,000+ founders in two cities. When we brought it to SF, we didn't start over. It worked because the need isn't local. Founders everywhere are looking for their people.

Founders in San Francisco gather for a community run during TechWeek
Louisa cofounded Urban Iron, a fitness race that expanded from New York to Austin. People showed up because the demand doesn't stop at the city line.
![]() Austin athletes prepare for Urban Iron (UI) | ![]() Finishers celebrate after finishing UI |
The playbook: build something founders want, earn trust, let the community pull you into new markets. We build the demand first. Then we give it a home.
Your equity spans all locations. Not just NYC.
This isn't just a space
WeWork was a real estate company. Soho House is a hospitality company. Founders House is a media company with a physical address.
Founders House has a podcast studio. A newsletter that reaches 20,000+ founders. A programming calendar that brings in people like Dan Martell, panels at Shopify, activations with brands who want access to the builders in the room.

Dan Martell shares about AI in a Live Podcast hosted by Founders House in NYC
We've already featured founders in our newsletter, put them on stages at Tech Week, and connected them to investors and partners through events we hosted. All of that accelerates with a permanent home.
Who's behind it
Damian Tenuta built Founders Common from a running experiment into a 16,000-person community. He also runs Contente, a bootstrapped media company at seven-figure ARR serving health and wellness brands.
Louisa Li left BCG to start Shanti House, a wellness community for founders that's hosted 100+ events with 80+ partners and 2,000+ attendees since 2024. She cofounded Urban Iron and brings 10 years of strategy and operations experience to the model.
Together, we've hosted 20,000+ founders through workshops, panels at Shopify and Tech Week, events with people like Dan Martell, and activations with brand partners.

We brought on Lisa Skye, the 2nd employee at WeWork who later built Primary, a 75,000 sq ft coworking space in FiDi, to advise on the lease and financial model. She's been in the room for every negotiation. Full team on the WeFunder page.
How to be a part of this
1. Become an Owner
We're finishing up the community round and opening it to people who've been part of this from the start.
Every tier has perks: day passes, membership credits, Founders Wall. Top tiers get lifetime access across all locations. Round closes March 31. Then it opens to the public.
This is Testing the Waters, so no money is collected until we go live.
2. Become a Member
We review every application. 55 founding members are already in. 300+ on the waitlist. We're prioritizing people who've shown up. The ones at the runs, the yoga, the events.
Your deposit is refundable and your first month comes with a satisfaction guarantee.
Not sure which path is right for you? Reply here. We read everything.
Damian & Louisa
Founders House is "testing the waters" to gauge investor interest in an offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder's platform. Any indication of interest involves no obligation or commitment of any kind.

